U.S. Shoppers Rush To SHEIN And Temu Before Tariffs Start

U.S. shoppers are flocking to fast-fashion giants Shein and Temu ahead of new tariffs set to take effect on May 2, 2025.These tariffs, introduced by the Trump administration, include the elimination of the “de minimis” exemption, which previously allowed imports under $800 to enter the U.S. duty-free. With this exemption removed, many Chinese imports will now face tariffs as high as 145%, significantly increasing prices for consumers.

In anticipation of these changes, both Shein and Temu have raised prices and temporarily removed certain products from their platforms. Shein, for instance, has increased prices on some items by up to 8% and is considering shifting production to countries like Turkey and Brazil to mitigate the impact of the tariffs. Temu has also adjusted its pricing and is prioritizing products shipped from U.S. warehouses to avoid the new import fees.

The impending tariffs have led to a surge in purchases from these platforms, as consumers aim to secure deals before prices climb further. However, this rush has also resulted in shipping delays and product unavailability, causing frustration among shoppers.

While some consumers are stocking up now, others are exploring alternative shopping options, including domestic retailers, to avoid the complications associated with the new tariffs. As the retail landscape adjusts to these changes, shoppers will need to navigate new pricing structures and potential delays in receiving their orders.